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President & Founder



     Joe Moreno

Joe worked for Apple Inc. from 1998 - 2007 in engineering and marketing.

Joe's past ventures have included Acasero, Inc., designed to give offline consumers the ability to transfer funds via SMS, and IG Photos, where runners could purchase their photos after races such as 5Ks and marathons. IG Photos was unique in that it was the only service to synchronize each photo with the race clock allowing runners to find their photos before their bib numbers were linked to each photo.

Joe is a 1993 graduate of the U.S. Naval Academy. He served in the Marines, in both the enlisted and officer ranks, and he made three deployments to the Middle East and Africa in 1995, 1997, and 2005.

He currently sits on the board of the U.S. Naval Academy Alumni Association and he is Chairman of SMS Pal, Inc. - the parent company of Adjix.

Joe lives in Carlsbad, CA with his wife, Laura, and beagle, Cocoa while working full time for Adjix.


Director of Sales and Marketing



     Kerry Kerr

Kerry brings 20+ years of experience in marketing and sales, including six years as a regional manager for Condé Nast and eight years with International Events Group in Chicago.

Kerry has lived in Arizona, Louisiana, northern Virginia and Kansas, and has traveled extensively throughout the United States and Europe. Kerry has written and implemented marketing plans and award-winning ad campaigns for clients in a variety of industries.

She is married to a wonderful guy, Patrick, and has three young children, so, "watch out when you catch me on my cell phone!"





Updated: May 2009